Professional Writer in Orlando, Florida Reveals the New
Value of Newsletters

Company newsletters have always been a valuable marketing tool, however, in recent years with mailing costs becoming prohibitive, they’ve lost some of their appeal. However, now there’s a new type of newsletter that provides all the benefits of a traditional newsletter without the expense.

E-newsletters Gain Popularity

E-newsletters have become part of the savvy marketer’s promotional arsenal. Sent to an opt-in list, they are an excellent way to:

• Introduce your company to new prospects
• Stay in touch with your current customers
• Solidify and enhance your relationship with customers
• Promote new products, services or special offers
• Position your company as the authority on a certain subject
• Capture names and contact information of people who visit
  your website

What kind of information is appropriate for an e-newsletter? Anything that will be of interest or value to your subscribers. That can include data about industry trends, industry news, plans for your company, information about new products, helpful tips about applications of your products, links to relevant websites, etc.

E-newsletters Attract Potential Customers

People view the Internet as a place to learn. Fill your e-newsletter with useful information, and you’ll find you have a loyal subscriber base from which to cull customers.

Don’t forget to archive old newsletters on your website. New prospects who discover your company may want to read them. Also, search engines love newsletters’ keyword-rich copy and will reward your site with a higher ranking.

Contact Susan Greene, Orlando Freelance Writer

If you’d like assistance writing an e-newsletter or traditional direct-mail newsletter, contact me today in my Orlando, Florida office. E-mail susan@susangreenecopywriter.com or call (407) 578-5528.